TAC Products

TAC — Third Age Comfort — brings purposeful movement, dignity, and care into a visual identity for mobility products.

The design direction connects professional trust with a modern, approachable character. The system brings the symbol, color, typography, and everyday applications together into a consistent brand language.

The blue form represents a person leaning forward, while the pale green square suggests the head. Together, they create a stylized “T” for Third Age Comfort.

The mark connects the posture of movement with dignity, care, and resilience. Its compact geometry carries through the symbol, the full wordmark, and the wider identity.

Directoire Blue, Lime Cream, and Black Beauty form the core palette. Blue and pale green give the identity its signature contrast, with a dark neutral supporting the broader system.

The brand guidelines pair Helvetica Now as the primary typeface with Open Sans as the secondary typeface. Both support a clear, contemporary approach to the brand’s communication materials.

The identity extends from the product story to the words and materials around it. A supportive, insightful, and friendly tone sits alongside an innovative, bold, and confident character.

The business-card application carries the symbol, blue-and-green palette, and clear typography into a compact everyday format.

Construction grids and protected spacing give the mark room to remain clear. The supporting studies document how the symbol, full lockup, color, and type work across the identity.

Open the guideline group below to explore the complete set of studies.